September 4, 2026

Lists of cheap marketing ideas are usually long and undifferentiated, which is unhelpful when the real constraint is that you have about three hours a week. What follows is ordered by what returns most per hour for a typical local business, and it says plainly which popular suggestions are not worth your time. Ask every […]

Email remains the cheapest way to reach people who already know you, and it is the channel small businesses most often neglect because it feels like something larger companies do. The version that works for a local business is far simpler than the automated programmes the software is sold on. The starting point is that

The instinct when enquiries are down is to go looking for more traffic. Often the traffic is already there and the site is losing it, in which case more visitors simply means more people leaving. Working out which problem you have takes about ten minutes and saves months of spending in the wrong place. The