Hiring From
One staffing site that speaks to four very different buyers without splitting into four sites.
- Client
- Hiring From
- Sector
- Offshore staffing
- Scope
- Design, build, copy
- Live pages
- 167
hiringfrom.io. The headline finishes the brand name, and the country cycles.
Four Buyers, One Site
An enterprise procurement lead and a solopreneur hiring their first assistant want completely different things at completely different scales.
Most sites in this category pick one and lose the other, or write so generally that neither feels spoken to.
The Menu Does The Sorting
Rather than listing services and hoping visitors self-select, the navigation asks who they are and routes from the first click.
Each audience then reads copy pitched at its own budget and buying process, and never sees the version written for someone else.
The same page on desktop and mobile.
Three Decisions
Split by buyer, not service
Enterprises, SMEs, startups and solopreneurs each get their own route. A new segment slots in without a rewrite.
The name is the headline
The brand is a question, so the hero answers it by cycling country names. It carries the proposition without a paragraph of setup.
Calm where rivals shout
A light palette and one teal accent, in a category built on urgency. Restraint reads as more credible to a buyer being shouted at everywhere.
An audience page and the insights section, sharing one system.
Each audience route keeps the same structure and tone.
One Site, Four Doors
167 pages are live, and a visitor can identify themselves in the navigation within a second of arriving.
The enterprise reader and the solopreneur each land on copy at their own scale, from one brand and one site.
Selling to more than one buyer?
If your site has to speak to several audiences at once, book a call.
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