Websites Built for One Trade, One Town
A plumber in Phoenix and an orthodontist in Toronto are not selling the same thing, so they should not be handed the same template. This index lists every area and every trade we have written a page for, and each one deals with the way that specific business actually gets enquiries.
Book a Free CallA Template Cannot Answer a Local Buyer
Someone looking for an emergency plumber at eleven at night wants a phone number above the fold and proof you cover their postcode. Someone choosing an orthodontist for their child will read for ten minutes, compare finance options, and want to see faces.
Those are two different websites, and no amount of colour-changing turns one into the other. The pages in this index are written for the buying decision behind each trade, which is why they are separate pages rather than one long menu.
Most Small Business Sites Fail Before Anyone Reads Them
The common failure is not ugliness. It is a site that never gets found for the searches that would have converted, because it was built as a brochure and nobody planned a page for the service or the area anyone was actually looking for.
A five-page site that names your services and your patch will beat a forty-page one that lists everything vaguely. Every page below is built on that assumption, and the pricing reflects it.
The Same Foundation Under Each Page
The trade changes the copy, the proof and the structure.
The technical floor underneath does not move, because a site that loads slowly or breaks on a phone loses the enquiry regardless of the sector.
Built for the phone first
Most local searches happen on a handset, so the layout is designed there first and checked on a desktop second.
Loads before they leave
Images, scripts and hosting are set up so the page is usable quickly, which is the cheapest conversion work available.
A page per service and per area
Structure planned so each thing you sell and each place you serve has somewhere real to rank, instead of one page listing everything.
One obvious next step
Call, book or enquire, decided per page rather than left to a header link the visitor has to hunt for.
Copy that names the work
Written around the jobs you actually take and the questions you get asked, not filled with generic industry language.
Tracking from day one
Calls and form fills are measured, so the next round of work is decided on numbers rather than opinion.
Every Area and Trade We Build For
Pick the page that matches your business.
Area pages cover how local search works in that market; trade pages cover the structure and proof that particular line of work needs.
Home services and trades
Urgency, coverage area and call-first layouts for businesses that get judged on response time.
- Cleaning companies
- Electricians
- Fencing contractors
- Flooring companies
- Garage door companies
- HVAC companies
- Handyman services
- Junk removal companies
- Landscapers
- Lawn care businesses
- Locksmiths
- Moving companies
- Painters
- Plumbers
- Pool service companies
- Roofing companies
- Tree service companies
- Welding businesses
- Window cleaning businesses
Health and medical practices
Longer research, more comparison, and pages built around trust rather than speed.
Automotive, childcare and events
Local businesses where the decision is part practical and part personal.
Area page or trade page: which fits your question
If you already know what your website should say and the problem is that nobody in your town finds it, the area page is the one to read. It deals with local search, service area structure and the proof a buyer in that market looks for. If the problem is that visitors arrive and do not act, read the trade page instead, because that one is about the shape of the page: what to lead with, what to prove, and what the next step should be for that kind of buyer. Businesses that are struggling on both counts usually have a structure problem rather than a design problem, and reading the two together tends to make that obvious.
- ✓Nobody finds you: start with your city
- ✓People find you and leave: start with your trade
- ✓Both, usually: the structure is the common cause
What a fixed price actually buys
A starter site is $599 as a one-time build, the business tier is $1,500 and the ecommerce or pro tier is $2,500. The reason the number is fixed rather than hourly is that an open-ended quote punishes the client for asking questions, and small businesses ask a lot of reasonable questions. The scope is set before the build starts, so the price stops moving. Ongoing SEO is separate and starts from $499 a month, because a site that is finished and a site that is being pushed up the results are two different pieces of work and blending them into one number hides what you are paying for.
Why one page per service and per area
A single page listing eleven services and nine towns will rank for none of them properly. Search engines need somewhere specific to send a specific query, and a visitor needs to land somewhere that names their problem back to them. That is the whole logic behind the structure of these builds, and it is why the index below is long rather than tidy. The counterweight is that thin pages produced only to fill a matrix do more harm than good. A page earns its place when it says something true about that service in that place. If we cannot write that page honestly, we do not build it, which is why some combinations in this index exist and others do not.
We Build These the Way We Run Our Own
Presseo built the sites for the other businesses in our group, so the structure described here is one we depend on rather than one we only recommend.
Priced before we start
The scope is agreed and the number is fixed, so asking a question does not cost you more.
Structure planned first
Pages are mapped to services and areas before design begins, which is what makes them findable later.
Written for the trade
Copy built around the jobs you take and the objections you actually hear.
Measured after launch
Calls and forms tracked from the first week, so the next decision has evidence behind it.
What our clients say
Our buyers can tell a real capability from a landing page in seconds. We got 216 pages across four content types, and nothing on them looks like filler.
We sell to four very different buyers and did not want four microsites. We ended up with one brand whose navigation asks who you are at the first click, across 167 pages.
We went past three hundred and ninety pages without the site becoming unbrowsable. The structure was settled before anyone wrote a page, and that is the only reason it still navigates cleanly.
Small Business Web Design: Your Questions Answered
Should I read the city page or the trade page?
What does a website cost?
Is SEO included in the build?
My trade is not in the list. Can you still build it?
How many pages should my site have?
Do you rebuild existing sites or only start fresh?
How long does a build take?
Not Sure Which Page Applies to You?
Tell us the trade and the area you cover, and we will point you at the right page or answer it directly on a short call.
Book a Free Call