8Leads
A product site for an outreach tool most visitors have never seen a category for.
- Client
- 8Leads
- Sector
- SaaS, outbound
- Scope
- Design, build, copy
- Goal
- Free trial signups
8leads.io. The product explained in one line, with the trial one click away.
A Category Nobody Knows
Automated email outreach is a familiar idea with established tools. Doing the same on Instagram is not, so there is no mental shelf to put the product on.
A site that led with features would have lost people before they understood what the thing was for.
Explain, Then Sell
The homepage anchors the product against a tool the audience already uses, then shows how it works before asking for anything.
Pricing and FAQ sit on the same page, because a first-time visitor to an unfamiliar category wants the objections answered without navigating away.
The same page on desktop and mobile.
Three Decisions
Anchor to the familiar
The proposition is framed against a tool the audience already knows, which does more in one line than a feature list does in a screen.
One page, whole story
Features, how it works, pricing and FAQ all live on the homepage. A new category needs its objections answered in one scroll.
Trial over demo
The primary action is starting a free trial rather than booking a call, which suits a self-serve product and a curious visitor.
Features, how it works and pricing, in one scroll.
Each section answers the question the one before it raises.
A Product You Can Grasp
The site now explains an unfamiliar category, demonstrates the mechanism and prices it, without asking the visitor to leave the page.
Someone who has never heard of the category can go from arriving to starting a trial in a single scroll.
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