Case study

Engineered With AI

A dark, technical site for a buyer who can tell a real capability from a landing page in seconds.

Client
Engineered With AI
Sector
AI and automation
Scope
Design, build, copy
Live pages
216
Engineered With AI website, homepage on desktop

engineeredwith.ai. Near-black canvas, one blue for actions, code in the hero.

The challenge

Selling AI To Engineers

The buyer is a CTO who has already sat through a dozen AI pitches. Polish without substance reads to them as a warning sign.

A friendly, rounded marketing site would have lost this audience in the first two seconds.

Everything decorative had to earn its place, because anything that looked like filler would cost trust that is hard to win back.
The approach

Built To Look Native

We designed for the tools this reader already has open: dark interface, monospace where it belongs, real code rather than an abstract graphic.

The structure follows how a technical buyer evaluates. What it does, how it works, who it has worked for, then who to talk to.

Engineered With AI website, homepage on desktop
Engineered With AI website, homepage on mobile

The same page on desktop and mobile.

Decisions

Three Decisions

Base#0D0D10
Action#006AFF
Tag#9DE86B
Text#E2E2E2

One colour means click

Near-black base, grey text, and a single blue reserved entirely for actions. Nothing else competes for the eye.

Named for its reader

The blog is CTO Insights rather than Blog, split across six engineering topics. The name sets the expectation before anyone clicks.

Six services, six pages

Each service holds its own page instead of sharing a list, so a visitor goes straight to the problem they came with.

The work

Services, insights and the about page, all on one system.

Engineered With AI website, an interior service page
Engineered With AI website, an interior section page
Engineered With AI website, the about page

Interior pages hold the same dark system as the homepage.

The outcome

A Site That Reads Technical

216 pages now run across services, industries, case studies and CTO Insights, on one consistent dark system.

An engineer arriving sees the vocabulary and structure of a technical firm rather than a marketing site with AI words added.

216pages live across four content types
6services, each with its own page
1accent colour used for every action

Selling to a technical buyer?

Tell us who reads your site and we will show you what we would build.

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