The Remote Reps
A staffing site serving two opposite audiences: companies hiring, and people wanting the jobs.
- Client
- The Remote Reps
- Sector
- Remote staffing
- Scope
- Design, build, copy
- Audiences
- Clients and applicants
theremotereps.com. The role cycles, and the rate is in the title.
Two Opposite Audiences
A staffing business has to sell to companies and recruit from candidates at the same time, on one site, without either feeling like the afterthought.
The two want opposite things. One is buying capacity, the other is looking for work, and copy written for both at once serves neither.
Split The Paths, Lead With Price
Hiring clients and applicants get separate routes, with a jobs board and a For the Reps section kept apart from the sales pages.
The rate appears in the page title itself, which filters out the wrong enquiries before they reach a form.
The same page on desktop and mobile.
Three Decisions
Price in the title
The rate sits in the page title, so it reaches the search result. Anyone who arrives has already accepted the number.
Roles rotate
One rep covers several roles, so the headline cycles through them rather than picking one and narrowing the offer.
Applicants kept apart
A jobs board and a section written for candidates, separate from the client-facing pages, so neither audience reads the other's pitch.
The candidate section, testimonials and the blog.
Applicant-facing pages sit apart from the client-facing ones.
Both Sides Served
The site now sells capacity to companies and recruits candidates from the same brand, with each audience on its own path.
The rate is visible before anyone clicks, so enquiries arrive already knowing the number.
Selling and recruiting at once?
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