September 5, 2026

Dental sites tend to be attractive and unpersuasive. They open with a photograph of a smiling stranger and a sentence about commitment to excellence, and they answer none of the four things a prospective patient actually wants to know before they call. Those four are: do you take new patients, what does it cost, does […]

Legal is one of the most contested categories in local search, and small firms routinely lose it for a structural reason rather than a budget one: they put every practice area on one page and then compete with firms that gave each area its own. The fix is unglamorous and it is mostly about structure