September 20, 2026

Many small businesses spend on marketing in bursts: a quiet month prompts a sudden advert, a salesperson calls with an offer, a competitor does something and it feels necessary to respond. The spending adds up without anyone deciding what it should achieve. Setting a small business marketing budget, even a modest one, turns that reactive […]

Structured data sounds technical, and the code involved is, but the idea is simple. It is a way of labelling the information on your website so search engines understand exactly what it is: this is our business name, this is our address, these are our opening hours. For a local business, local business schema is