Websites for Home Care Agencies
We build affordable home care agency websites that turn a worried family’s search into a scheduled in-home assessment and turn a caregiver’s job search into a finished application.
Book a Discovery CallCare-level pages for companion, personal, and dementia care, a fast free-assessment request, plain payment and VA benefit information, and a hiring page built to keep shifts staffed.
Why a Home Care Website Has to Answer Two Different Visitors
Two very different people land on a home care agency’s website, often in the same week. One is an adult child who just got a call from a hospital discharge planner, or watched a parent fall for the second time, and is searching at eleven at night for someone who can start caring for a parent within days.
The other is a home health aide or CNA scrolling job listings on a phone between shifts, deciding which agency is worth applying to. Both are ready to act fast, and both leave if the site makes them dig.
The family needs to see, within a minute, what kind of care you provide, roughly what it costs, and how quickly someone can come out to assess the situation. The caregiver needs to see the shifts, the pay range, and a short application, not a long form meant to be printed and faxed.
A home care site built for one of these visitors and not the other quietly loses half its value, because an agency that cannot staff a case a new client brings in ends up handing that family back anyway.
The Case You Win but Cannot Staff
Home care runs on two pipelines at once: client referrals coming in and caregivers coming on. A family calling after a hospital discharge usually needs care within a day or two, so the agency that answers the phone fastest and can name a start date wins the case, whatever the site looks like.
But winning the case is only half the job. If the careers page is a dead end, an outdated posting, or a form nobody opens on a phone, the shifts that new client needs go unfilled, and the case gets handed back to the family or picked up by a competing agency.
Discharge planners and case managers notice which agencies actually show up, and they stop referring the ones that say yes and then cannot deliver. A site that only sells to families while ignoring the caregiver side of the business quietly caps how many cases an agency can accept.
What a Home Care Agency Website Needs to Do
A practical site built around how home care is actually chosen and staffed: families comparing care levels and cost under time pressure,
Caregivers applying from a phone, not a template with a stock stethoscope photo dropped on top.
Free In-Home Assessment Requests
A simple way for a family to request a free in-home care assessment by phone or form, answered the same day,
So the adult child searching after a fall or a hospital discharge gets a scheduled visit instead of a contact form sitting in an inbox overnight.
Care Level Pages for Every Situation
Dedicated pages for companion care, personal care with bathing and dressing help, Alzheimer’s and dementia care, respite care for a family caregiver’s break,
And live-in or 24-hour care, so a family searching their exact situation lands on a page written for it, not one blended services list.
Payment and VA Benefit Pages
A clear page on your private-pay hourly rate, how long-term care insurance billing works, the VA Aid and Attendance benefit for eligible veterans and surviving spouses,
And Medicaid home and community-based waiver programs, so cost questions are answered before a family has to ask.
Caregiver Careers and Quick-Apply Pages
A mobile-first careers page listing open shifts, pay range, and a short application a caregiver can finish from a phone between other jobs,
So the staffing pipeline that lets you accept new cases keeps moving instead of stalling on a form nobody opens.
Licensing, Bonding, and Background-Check Pages
A trust page stating your state home care license, that caregivers are bonded, insured, and background-checked,
And how ongoing training and a care coordinator’s oversight work, so a family choosing who enters a parent’s home sees the safeguards up front.
Service-Area Pages by County
A dedicated page for each county and community you cover, since home care is delivered in the client’s home rather than an office,
So you rank where the search happens and route new cases to the caregivers already working nearby.
What Winning Both Sides Does for Your Census
When a worried family can request a free assessment in under a minute and a caregiver can apply from a phone in about the same amount of time, more of the calls your intake line takes turn into a scheduled visit, and more of the applicants you attract actually show up for orientation. The care-level pages route each family to the situation that matches theirs, the payment page clears up cost before the assessment even happens, and the county pages pull in referrals from discharge planners searching your region.
Your census grows on both ends: more cases accepted because families found clear answers fast, and more of those cases actually staffed because the careers page kept bringing in applicants.
Two conversions, one site: the family and the caregiver
Most healthcare websites sell to one audience. A home care agency’s site has to sell to two, and treating it as one job is where most agency sites fail. A family is deciding who they can trust to be alone with a parent in the parent’s own home, usually within days of a scary event, and they read the site looking for care levels, cost, and how fast someone can come out. A caregiver reading the same site a few pages over is deciding whether the shifts, the pay, and the culture are worth applying for, and they read fast, usually on a phone between other jobs.
Tom Hartley, Web Design Lead, Presseo, puts it this way: “An agency site that only talks to families is half a business plan. If the careers page is an afterthought, every case you win becomes a shift you cannot fill.” We build the two paths side by side rather than burying the careers page in a footer link: a homepage that offers a clear route to request an assessment and an equally clear route to apply for a job, so neither visitor has to hunt.
- ✓A homepage split with a request-an-assessment path and an apply-for-a-job path, each one click deep
- ✓Assessment requests routed to intake staff with the family’s situation attached
- ✓Applications built for a phone, not a form meant to be printed and faxed
- ✓Separate messaging for each audience instead of one generic tone trying to serve both
Care level pages that match the real situation
Families do not search for home care in the abstract. They search their exact situation: help for a parent who cannot manage bathing and dressing alone, someone who understands a mother wandering at night with dementia, a short break so a spouse caring for someone full time can leave the house, or round-the-clock coverage after a hospital stay. A single services page that lists everything in one paragraph answers none of those searches well.
Companion care pages speak to a family whose parent is mostly independent but should not be alone all day. Personal care pages describe help with bathing, dressing, toileting, and mobility in plain terms a family can picture. Dementia and Alzheimer’s pages address wandering, sundowning, and the patience a caregiver needs, often the deciding factor for a family choosing an agency. Respite pages speak directly to the exhausted family caregiver, and live-in or 24-hour pages describe how overnight coverage and caregiver rotation actually work. Each page ends with the same assessment request, so a search for one situation becomes a scheduled visit.
- ✓Companion care for parents who need company and supervision more than hands-on help
- ✓Personal care covering bathing, dressing, toileting, and mobility assistance
- ✓Alzheimer’s and dementia care describing wandering, sundowning, and caregiver training
- ✓Respite care and live-in or 24-hour coverage, each with its own path to book
Answering how care actually gets paid for
Cost is where most home care inquiries stall before they ever reach an assessment. A family wants to know your private-pay hourly rate, whether your agency bills a long-term care insurance policy directly or provides documentation for reimbursement, how the VA Aid and Attendance pension benefit works for an eligible wartime veteran or surviving spouse, and whether a state Medicaid home and community-based waiver could cover part of the cost. Leaving all of this off the site does not make the questions go away, it sends the family to the agency that answered first.
We build a payment page that states your private-pay rate plainly, explains long-term care insurance billing in language a family can use on a call with their own insurer, and describes the VA benefit and Medicaid waiver programs as options worth asking about rather than a promised outcome. Eligibility for VA and Medicaid programs is decided by those programs, not by your agency or by us, so the page points families to where to apply and what documentation tends to be needed instead of guaranteeing coverage we do not control.
- ✓Private-pay hourly rate stated plainly, not hidden behind a call request
- ✓Long-term care insurance billing explained in language a family can use with their own insurer
- ✓VA Aid and Attendance described as a benefit to apply for, not a fixed amount
- ✓Medicaid waiver programs explained by state, with honest notes on waitlists where they exist
Recruiting caregivers is a growth channel, not an afterthought
The home care industry has run short of caregivers for years, and an agency that treats hiring as a back-office task rather than a marketing job usually stays short-staffed no matter how many client cases it wins. A careers page that reads like a job posting from a decade ago, buried three clicks deep with no way to apply from a phone, loses candidates to the agency down the road with a faster, friendlier apply flow.
We build the careers page as a real recruiting tool: current shifts and pay ranges stated clearly, a short mobile application that takes minutes instead of a printed form, and a description of schedule flexibility, mileage handling, and any referral bonus your agency runs, written the way an applicant actually decides between two job posts. A caregiver who applies easily and hears back quickly is a shift you can staff, and a shift you can staff is a case your intake team can say yes to.
- ✓Current shifts and pay ranges shown on the page instead of hidden behind a phone call
- ✓A mobile-first application a caregiver can finish between other jobs
- ✓Clear scheduling, mileage, and referral-bonus details where your agency offers them
- ✓A fast, human follow-up path so applicants do not drift to a competing posting
Trust: the licensing and safety details families check first
Letting a stranger into a parent’s home is not a decision most families make lightly, so before they ever ask about cost they are quietly checking whether your agency is legitimate. That means your state home care license, whether caregivers are bonded and insured, and how thoroughly you run state and federal background checks before someone is placed in a client’s home.
We build a trust page that states these plainly rather than assuming a badge in the footer is enough: your license number and state, your background-check and bonding policy, how caregivers are trained and matched to a case, and how a care coordinator or nurse oversees the plan of care over time. We are a web studio, not a compliance service, so we do not certify your licensing or background-check program ourselves. What we do is build the page to state your real policies clearly, because the agency that shows its safeguards up front is the one a careful family trusts enough to book.
Why Home Care Agencies Choose Presseo
We build affordable, conversion-focused websites for small local businesses, and an independent or franchise home care agency is exactly the kind of two-sided operation we build for.
You get a site priced for an agency running a handful of caregivers or a growing multi-county territory, written in plain language a frightened family and a job-hunting caregiver can both follow, and aimed at two things at once: booking the assessment and filling the shift.
Priced for an agency’s stage
Our website ladder runs from $599 for a starter site covering the core care and payment pages, $1,500 for a fuller build with more care-level and county pages, and $2,500 for a pro build with an assessment-request flow and a full careers section, so you pick the tier your census actually needs.
Built to book the assessment fast
Every home care site we build puts a free assessment request within one click of the homepage, because most families are searching under time pressure and the agency that answers first is usually the one they choose.
Payment questions answered plainly
We write the private-pay, long-term care insurance, VA Aid and Attendance, and Medicaid waiver pages in language a family can actually use, so your intake staff spend the call discussing the case instead of re-explaining how billing works.
Staffing and local visibility handled
We build the careers and quick-apply page that keeps applicants flowing, and can keep local SEO going from $499 a month, so you keep showing up for both the families and the caregivers searching in your counties.
What our clients say
We went past three hundred and ninety pages without the site becoming unbrowsable. The structure was settled before anyone wrote a page, and that is the only reason it still navigates cleanly.
Our buyers can tell a real capability from a landing page in seconds. We got 216 pages across four content types, and nothing on them looks like filler.
We sell to four very different buyers and did not want four microsites. We ended up with one brand whose navigation asks who you are at the first click, across 167 pages.
Home Care Agency Websites: Your Questions Answered
How much does a website for a home care agency cost?
Can the site let a family request a free in-home assessment?
Will you build separate pages for companion care, personal care, and dementia care?
Can the site explain private pay, long-term care insurance, VA benefits, and Medicaid waivers?
Can you help us hire caregivers, not just attract clients?
Do you build pages for licensing, bonding, and background checks?
Can you make a page for each county or community we serve?
We already have a home care website. Can you redesign it instead of starting over?
Turn the Next Urgent Search Into a Scheduled Assessment
Book a discovery call and we will look at how your current site handles a family searching after a fall or a discharge, and how it handles a caregiver looking for their next shift, then show you the home care website we would build to win both.
Book a Discovery Call