Websites for Law Firms
We build affordable websites for solo attorneys and small law firms that turn a stressed searcher into a booked consultation.
Book a Discovery CallPractice-area pages that separate a DUI charge from a custody dispute, a free-consultation intake form that asks the right questions before the phone even rings,
Attorney bio pages that show bar admission and case experience, and copy written to stay inside your state bar’s advertising rules instead of testing them.
Why a Solo Attorney’s Website Has to Do the Work a Receptionist Can’t
Someone searching for a lawyer is almost never browsing out of curiosity. A parent served with custody papers, a driver who just got a DUI citation, a family settling an estate after a death, or a small business owner staring down a contract dispute is searching at night, from a phone, usually within days of the event that made the search necessary.
They open three or four firm sites in the same tab and decide within a minute which one sounds like it actually handles their specific problem, not law in general. A solo practitioner or two-partner firm competing against that instinct needs a homepage that names the exact practice areas a visitor is scanning for, not a single page that lists “family law, criminal defense, and estate planning” in one paragraph and asks them to call during business hours.
When the site cannot answer whether you handle a first-offense DUI or only felony cases, or whether a free consultation actually means free, the visitor moves to the next name in the results and that stressed searcher becomes someone else’s retained client.
Retainers Going to the Firm With the Clearer Practice-Area Page
Losing one consultation call rarely costs a firm just one case. A person who hires a lawyer for a DUI often needs that same lawyer again for a related traffic matter, refers a coworker going through a divorce, or becomes the family’s go-to attorney for a will a few years later.
A site that buries a specific practice area under a generic “our services” list, never states whether the initial consultation is free, and gives no sense of who the attorney actually is loses that multi-case relationship before a call ever happens. The firms absorbing that lost intake are the ones with a practice-area page built for the exact charge or dispute someone typed into a search bar, a consultation form that sets expectations before the call, and an attorney bio that shows years of practice and bar standing in plain view.
While your site makes a worried visitor guess whether you even handle their situation, the firm listed just below you already has a page titled for their exact charge and a form asking for the court date.
What a Law Firm Website Needs to Do
A practical site built around how someone facing a legal problem actually searches and chooses counsel, so a late-night search for help becomes a booked consultation instead of a closed tab.
Practice-Area Pages Built Around Real Searches
Separate pages for DUI defense, divorce and custody, estate planning and probate, personal injury, business and contract disputes, or whatever your caseload actually covers,
Each written for the specific worry a visitor searching that term has, instead of one page that mentions everything and explains nothing.
Free-Consultation Intake Forms That Pre-Qualify
A short intake form on every practice-area page asking the questions you would ask on the phone, such as the charge, the court and county,
Or the relationship to the other party, so you walk into the consultation already knowing the shape of the case instead of starting cold.
Attorney Bio and Credentials Pages
A bio page for every attorney showing bar admission, years practicing, law school, notable case types handled, and any recognitions,
Because a visitor deciding whether to trust a stranger with a custody case or a criminal charge reads the attorney’s background before they read anything else.
Advertising Copy Built to Stay Inside Bar Rules
Site copy written to avoid the claims most state bars flag in attorney advertising, such as guaranteed outcomes or unverifiable superlatives,
Plus a required disclaimer footer where your jurisdiction expects one, so your marketing does not create a compliance problem for your license.
Local Visibility for the Practice Area You Actually Want
On-page SEO and a Google Business Profile built around the specific practice area and county or city you want more of,
Whether that is DUI defense in one county or estate planning across a metro area, instead of competing broadly against every firm in the region for every legal term.
Fast, Mobile-First Design for a Late-Night Search
A site that loads quickly on a phone and keeps the consultation form, phone number, and practice-area menu reachable, because most searches for a lawyer after an arrest,
A filing deadline, or a family emergency happen on mobile, outside business hours, from someone who will not wait on a slow page.
What a Site Built for Law Firms Does to Your Intake
When a driver who just got pulled over can find a page written specifically for a first-offense DUI instead of a generic criminal defense paragraph, when a parent facing a custody dispute can fill out a short intake form at midnight instead of waiting for office hours, and when both of them can read an attorney’s bar admission and case history before ever picking up the phone, more of the people searching for a lawyer in your area actually become consultations on your calendar.
Practice-area pages start pulling in the specific searches you want, whether that is a single high-volume area like DUI defense or a broader family and estate practice, referrals arrive already knowing what you handle, and the late-night and weekend searches that used to go cold turn into completed intake forms waiting for you each morning.
Practice-area pages built for the exact search, not a services list
Most small firm sites still run one “practice areas” page listing criminal defense, family law, and estate planning as three bullet points under a single paragraph. That page never shows up for the search that actually matters, which is someone typing “DUI lawyer near me” or “how much does an uncontested divorce cost” into their phone at night. We build a dedicated page for each practice area a firm wants to grow, written around the questions that specific searcher has: what the charge or filing actually involves, what the first meeting covers, and roughly what it costs to move forward.
This split matters most for firms with one or two practice areas that generate most of the caseload and a few others that round out the practice. A solo criminal defense attorney who also handles the occasional will benefits more from one sharp DUI defense page that ranks and converts than from five thin pages that all blend together. We help firms identify which practice area to build deep and which to keep simple, based on what actually brings in retained clients rather than building every page to the same length out of habit.
- ✓One page per practice area the firm wants to grow, written to that area’s specific searches
- ✓Deeper build-out for the one or two areas that drive most of the caseload
- ✓Plain-language explanations of charges, filings, or disputes instead of legal jargon
- ✓A visible next step on every page: call, consultation form, or both
Free-consultation intake forms that do the pre-qualifying work
A generic “contact us” form asks for a name, email, and a blank message box, which tells an attorney almost nothing before the first call. We build a short intake form into each practice-area page instead, asking two or three questions specific to that area: the charge and court date for a criminal matter, the relationship and whether children are involved for a family law case, or whether there is an existing will for an estate planning inquiry. A visitor filling that out at midnight has already done part of the work a receptionist would do during business hours.
“A consultation that starts with the attorney already knowing the court date and the charge moves twice as fast as one that starts from a blank slate, and the visitor filling out that form at midnight is exactly the person who won’t wait until nine a.m. to call around,” says Tom Hartley, Web Design Lead, Presseo. We also make clear on the form itself what a free consultation includes and does not include, since a visitor who feels misled about scope before the call even happens is a harder client to retain afterward.
- ✓Practice-area-specific intake questions instead of one generic contact form
- ✓Clear language on what the free consultation covers before the call happens
- ✓A confirmation step so a visitor knows their inquiry actually went through
- ✓Fields routed so urgent matters, like an upcoming court date, are flagged for a faster reply
Attorney bio pages as the trust check a visitor runs before they call
Someone deciding whether to hand a custody case or a criminal charge to a stranger checks the attorney’s background before anything else, more so than for almost any other small business decision. A one-line “About Us” paragraph does not answer the questions that actually matter: which state bar the attorney is admitted to, how long they have practiced, what kind of cases make up their experience, and whether they have any relevant recognitions or reported decisions. We build a dedicated bio page for every attorney at the firm covering exactly that, in plain language rather than a resume format.
For a firm with more than one attorney, we also make clear on each practice-area page which attorney actually handles that kind of case, so a visitor searching for a DUI defense lawyer sees the attorney who does that work, not a founding partner whose practice is mostly estate planning. That small detail avoids the common mismatch where a visitor calls expecting one kind of expertise and reaches someone who mostly does something else.
Staying inside state bar advertising rules without watering down the site
Attorney advertising rules vary by state, but the common threads across most bars are similar: no guarantees or predictions of a specific outcome, no comparisons claiming to be “the best” without a basis that meets the bar’s standard, and, in many states, a required disclaimer such as “results may vary” or “attorney advertising” placed somewhere reasonably visible. We write every page with those common restrictions in mind, avoiding outcome promises and unverifiable superlatives, and we build in a disclaimer footer as a default placement that a firm’s own bar counsel can review and adjust.
We are direct with every law firm client that final responsibility for a site’s compliance with their specific state bar’s advertising rules sits with the firm and, where applicable, its bar counsel, since those rules differ by jurisdiction and change over time. What we commit to is building the site aware of the common restrictions across most states and leaving room for a firm’s counsel to review the finished copy before launch, rather than writing copy that has to be walked back after the fact.
Local visibility aimed at the practice area that actually pays
A firm competing for every legal search in its metro area is competing against firms ten times its size for terms that barely convert. We build local SEO and a Google Business Profile strategy around the specific practice area and geography a firm actually wants more of, whether that means DUI defense across one county, or estate planning across a wider metro area where clients will travel further for the right attorney. That focus produces fewer total searches but a much higher share of ones that turn into an actual consultation.
We do not promise a specific ranking position or a set number of new consultations, since that depends on competition in the market and how consistently a firm invests in visibility over time. What we can commit to is building the site and its local SEO around the practice area and area that matter most to that firm’s caseload, and adjusting the focus as the firm’s goals or capacity change.
Why Solo Attorneys and Small Firms Choose Presseo
We build affordable, conversion-focused websites for small local businesses, and a solo attorney or a two- or three-partner firm is exactly the kind of client we build for.
You get a site priced for a small practice, written so a worried visitor understands what you handle and what a consultation costs before they call, and built to stay on the right side of your state bar’s advertising rules instead of testing them.
Priced for a solo or small firm
Our website ladder runs from $599 for a starter site, $1,500 for a fuller firm site, and $2,500 for a pro build with more practice-area and attorney pages, so you pick the tier that matches a solo practice or a small partnership without paying for scope you will not use.
Practice-area pages, not one page for everything
We build separate pages for each practice area you want to grow, whether that is criminal defense, family law, estate planning, personal injury, or business disputes, so a visitor searching for their exact problem lands on a page that speaks to it directly.
Free-consultation intake built to pre-qualify
Every law firm site we build puts a short intake form on the practice-area page itself, asking the details you actually need before a call, so consultations start faster and fewer unqualified inquiries eat into your calendar.
Compliance-aware copy and visible in search
We write advertising copy aware of common state bar restrictions and keep required disclaimers visible where your jurisdiction expects them, and can keep local visibility going from $499 a month so your firm keeps showing up when someone in your area searches for the practice area you want most.
What our clients say
Our buyers can tell a real capability from a landing page in seconds. We got 216 pages across four content types, and nothing on them looks like filler.
We sell to four very different buyers and did not want four microsites. We ended up with one brand whose navigation asks who you are at the first click, across 167 pages.
We went past three hundred and ninety pages without the site becoming unbrowsable. The structure was settled before anyone wrote a page, and that is the only reason it still navigates cleanly.
Law Firm Websites: Your Questions Answered
How much does a website for a law firm cost?
Can you build separate pages for each practice area we handle?
Can you add a free-consultation intake form to our practice-area pages?
Will the site help keep our advertising compliant with our state bar’s rules?
Can you build bio pages for each attorney at our firm?
We mostly want more cases in one practice area, like DUI defense. Can the site focus there?
Will more consultations definitely come from a new website?
We already have a firm website. Can you redesign it instead of starting over?
Turn the Next Late-Night Search Into a Booked Consultation
Book a discovery call and we will look at how your current site handles someone searching for your busiest practice area at eleven at night, then show you the law firm website we would build to fill your consultation calendar with cases you actually want.
Book a Discovery Call